Twitter - Ups and Downs, Celebrity and Tehran

It wasn’t too long ago that i was sitting in a meeting speculating as to the lifespan of our (currently) beloved Twitter. First we saw the rise of the platform from Jan to May, with the celebrity influx bringing fame and glamour to the platform. Then we saw the stats that read that the majority of new [...]

You Can’t Handle The Truth

Why are marketing departments losing budget?  Why are audiences switching off?  why aren’t we switching ON? An uncomfortable truth for many marketing managers is that the audience share is not only diminishing in terms of ROI, but that they are losing budget (and jobs!) as a result. So, why not do the obvious thing and use social [...]

5 Ways To Recession-Proof Your Budget (and job!)

Hands up who ISN’T scared that their ROIs aren’t going to spell their downfall when it comes to office cuts? Well, anyone who’s using social media can be fairly smug in the knowledge that their ROIs are trumping traditional forms of media. So, how to make your campaign recession-proof? Follow these simple steps: 1) Gen [...]

Social Media ROIs (to Actually Help You Budget Your Campaign)

I have had the most frustrating time of late trying to update the latest ROI stats for some prospective clients: Every time is type in the phrase “ROI Stats” or “click-through-rates” I get some marketing spiel or blog post about how variable they are but no stats. Let alone when I type in [...]

Don’t Fall Behind Through Ignorance of Social Media

We are in a situation whereby marketers ignorant of how social media works are falling behind on their sales targets. Fact. How do we know? Because McCann Erickson said so and they did a survey and everything! Seriously though, the social media survey carried out by McCann shows that: Two-thirds of marketing experts admit [...]